Chinese automaker Chery to launch new EV model in UK in early 2027
- On Thursday, Chery International confirmed it will launch a new electric sports utility vehicle model in Britain in early 2027, introducing the rugged, five-seat V27 SUV to compete for a larger share of the UK's growing EV market.
- Following its 2024 entry into Britain with Omoda, Chery's collective brands now hold a 7% market share, making it the top-selling Chinese carmaker in the country through September.
- Engineers at Chery's new Centre of Excellence in Bedfordshire are refining the V27 specifically for Britain roads, featuring a retro-inspired design with chunky physical buttons and a side-hinged rear tailgate.
- Amid tariff-related pressures, European automakers struggle to compete with Chinese rivals as Chery's model launches as a standalone brand in Britain, supported by the company's growing local organization.
- The V27 cabin won the Best Interior Design Award in the Premium Car Category at the 2026 Torino Automotive Design Awards, signaling the company's long-term commitment to the UK market with personalization options.
17 Articles
17 Articles
New Chinese car brands to make UK debut soon amid success of BYD, Jaecoo and more
Two new Chinese car brands are set to launch in the UK in the near future as they look to replicate the success of recently launched manufacturers.Chery International, which is behind the successful Chery, Jaecoo and Omoda, has confirmed that iCAUR will make its UK debut early next year.The V27, a square-shouldered, five-seat SUV, will act as its flagship and first model for the UK market.Chery International said the brand would combine "spaciou…
The Independent
The Independent (US)First look inside the award-winning new Chinese Land Rover Defender lookalike
The iCAUR V27 will arrive in the UK in a matter of months – and it can’t be called iCar as apparently somebody else owns that. I got a first look.
Chinese automaker Chery to launch new EV model in UK in early 2027
Chery said on Thursday it would launch a new electric sports utility vehicle model in Britain in early 2027, as the Chinese automaker competes for a larger share of the UK's growing EV market.
Jaecoo sibling iCaur confirms UK launch in 2027 with V27 4x4
Defender-sized range-extender EV will be first model from fifth Chery brand on UK market Chinese giant Chery has announced that it will bring its iCaur off-roaders to the UK in the coming months, confirming a recent Autocar scoop. We reported last month that the 'adventure'-focused SUV brand had started customer clinics in the UK as it evaluated the viability of a market launch - and now it has confirmed it will come here in early 2027. iCaur wi…
The Chinese iCaur is expanding in Europe. Last week the pre-sales of the all-terrain electrified SUV began in Romania and, in 2027, will enter the UK with the same model.
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