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Chinese automaker Chery to launch new EV model in UK in early 2027
On Thursday, Chery International confirmed it will launch a new electric sports utility vehicle model in Britain in early 2027, introducing the rugged, five-seat V27 SUV to compete for a larger share of the UK's growing EV market.
Following its 2024 entry into Britain with Omoda, Chery's collective brands now hold a 7% market share, making it the top-selling Chinese carmaker in the country through September.
Engineers at Chery's new Centre of Excellence in Bedfordshire are refining the V27 specifically for Britain roads, featuring a retro-inspired design with chunky physical buttons and a side-hinged rear tailgate.
Amid tariff-related pressures, European automakers struggle to compete with Chinese rivals as Chery's model launches as a standalone brand in Britain, supported by the company's growing local organization.
The V27 cabin won the Best Interior Design Award in the Premium Car Category at the 2026 Torino Automotive Design Awards, signaling the company's long-term commitment to the UK market with personalization options.