Chinese Luxury Carmaker Seres Comes From Behind to Overtake BMW

Chinese luxury carmaker Seres comes from behind to overtake BMW

In under four years, Seres Group Co., a small Chinese automaker once best known for its 30,000 yuan ($4,200) minivans, has beaten luxury legacy names like BMW and Mercedes to become the nation’s hottest high-end car seller. Formerly called DFSK Motor, Seres partnered with telecommunications giant Huawei Technologies Co. back in 2021 to launch the Aito brand of premium electric and hybrid sport utility vehicles. Since then, Seres has had a dizzyi…

China’s luxury car brand that’s come from behind to overtake BMW

Seres' sales tripled in three years to around 427,000 vehicles in 2024. Read more at straitstimes.com.

China’s Luxury Car Brand That’s Come From Behind to Overtake BMW

In under four years, Seres Group Co., a small Chinese automaker once best known for its 30,000 yuan ($4,200) minivans, has beaten luxury legacy names like BMW and Mercedes to become the nation’s hottest high-end car seller.

Seres Group Profit 2024: Huawei EV Partnership Drives

19th May 2025, Kathmandu Seres Group, in partnership with Huawei Technologies, has made a strong comeback in 2024. The company reported solid profits after a loss in the previous year. It credits its success to the booming sales of its electric vehicles and progress in acquiring a major production facility. Seres Group Profit 2024 Impressive […] The post Seres Group Profit 2024: Huawei EV Partnership Drives Turnaround & Growth appeared first on .