From the athlete to Versace and Dolce & Gabanna, the high price of opposing the Chinese giant: millionaire boycotts, broken contracts and demand for public apologies
That China’s red lines exceed its borders is something that we have been counting for a long time diplomats, analysts and journalists. The very juicy Chinese market, of 1.4 billion inhabitants and whose retail sales were around 6.2 billion euros in 2025, has its own rules of the game. No matter how capitalist the terrain, the whistle is in the hands of the Communist Party, whose insurmountable limits find echo in a society very sensitive to poli…
From the athlete to Versace and Dolce & Gabanna, the high price of opposing the Chinese giant: millionaire boycotts, broken contracts and demand for public apologies