Chery launching yet another brand, this time for its new ute

Chery launching yet another brand, this time for its new ute

Chery is getting back into the dual-cab game and will offer utes with petrol, hybrid and electric powertrains...

Chery's new brand - LEPAS unveils first vehicle, redefining elegant mobility

On April 18, Chery achieved another milestone in its global strategy: LEPAS L8, the first vehicle under Chery’s new international brand LEPAS, officially rolled off the production line. As a strategic move in Chery’s premium positioning, LEPAS not only addresses a market gap but also redefines elegant mobility with its philosophy of “COLORFUL LIFE, MASTERFUL DRIVE.” With the audience watching in anticipation, Mr. Zhu Shaodong, Executive Vice Pre…

Chery's New LEPAS Brand Might Be Heading For Malaysia Too

Chery isn’t shy about launching new sub-brands and we won’t be surprised if LEPAS is on the list for Malaysia. Back in October 2024, Chery launched yet another brand. While many Chery sub-brands seem to borrow from European languages – Jaecoo gets is derived from the German “Jaeger” and “Cool” from English, Jetour is pronounced like it’s some French perfume. Well, this new brand is called Lepas… kinda like the Malay word for ‘after’ or ‘free’. C…

Chery brand returns to New Zealand with hybrid focus and ute rumours - NZ Autocar

Tiggo SUV line-up expected, launching through shared Omoda/Jaecoo networkChery has confirmed the launch of its core brand in New Zealand, expanding the Chinese automaker’s local presence alongside its existing Omoda and Jaecoo marques. Vehicles will be sold through an established dealer network, with 10 sites across the country already supporting the group’s other brands.Dealerships will be located in Whangarei, Auckland (North, Central, South),…

Chery is entering a new stage in its conquest of the world automotive market. With LEPAS L8, the brand wants to offer a unique experience. This vehicle promises uncompromising elegance and state-of-the-art technology. Let's discover together how this SUV redefines high-end mobility. LEPAS L8: a new era for high-end SUVs LEPAS L8 is the first model of Chery's new brand. This SUV clearly targets users in search of refinement and performance. The v…

Chery Launches LEPAS Brand, Debuts First Model with Elegant Mobility Design

ANQING, China, April 19, 2025 /PRNewswire/ -- On April 18, Chery achieved another milestone in its global strategy: LEPAS L8, the first vehicle under Chery's new international brand LEPAS, officially rolled off the production line. As a strategic move in Chery's premium positioning, LEPAS not only addresses a market gap but also redefines elegant mobility with its philosophy of "COLORFUL LIFE, MASTERFUL DRIVE." Unveiling of LEPAS’s F…