Cheltenham Woos Back Racegoers with Cheaper Guinness and Return of Ladies Day

Cheltenham Festival bosses slash price of Guinness and make U-turn on Ladies Day

The Cheltenham Festival will be held from March 10-13 next year and there will be a number of changes to the popular annual racing event.

Cheltenham Festival take Guinness price decision to address dwindling crowds

Cheltenham Festival has announced a 30p reduction in the cost of a pint of Guinness, bringing the price down to £7

Cheltenham woos back racegoers with cheaper Guinness and return of Ladies Day

Track rings changes to improve ‘raceday experience’ with attendances down

Cheltenham Festival chiefs slash price of a pint of Guinness and bring back Ladies Day - The Mirror

Changes are being made to the Cheltenham Festival and they include a reduction in crowd numbers and drink prices, while the Wednesday will once be Ladies Day for the first time since 2019

Cheltenham slash the price of a pint in effort to bring racegoers back

Cheltenham Racecourse and the Jockey Club have come in for heavy criticism for pricing in recent years as Festival attendances have reduced significantly

Cheltenham changes: Guinness price down and return of Ladies day as track aims to improve racegoer experience

Alterations to future Cheltenham Festival race programme yet to be considered, but pints of Guinness cut to £7.50 this season; overall capacity at the 2026 Festival will be reduced from 68,500 to 66,000 each day