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Cheetos makes a mischievous comeback in Indonesia with new spot from Leo Indonesia

Four years after vanishing from snack shelves and breaking the hearts of cheese lovers nationwide, Cheetos is officially back in Indonesia — dangerously cheesier and more mischievous than ever. Making a flavorful comeback in early 2025, PepsiCo has partnered with Leo Indonesia to reintroduce two all-time favorites: Cheese and Cheesy Roasted Corn, with a bold message: Mischief is back.
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Campaign Brief Asia broke the news in on Wednesday, July 16, 2025.
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