Chedraui: From Xalapa minisuper to international supermarket

Chedraui: From Xalapa minisuper to international supermarket

For being such a compact and lightly visited city, Xalapa — the quaint capital of Veracruz — has provided the rest of Mexico with some of its most important amenities. Aside from being one of the country’s main coffee producing regions and the namesake and origin of jalapeños en escabeche, Xalapa is where Chedraui began. The nation’s most profitable Mexican-owned supermarket, Chedraui currently accounts for 19.3% of national grocery market sales…