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'Cheapflation', the Invisible Price Increase Hidden in Your Shopping Basket

In a context where filling the shopping basket is becoming increasingly expensive, consumers no longer only face traditional inflation or the well-known redflation, which consists of offering less product for the same price. In recent years, a more silent and difficult-to-identify practice has been gaining prominence: so-called cheapflation.
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deia.eusdeia.eus
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noticiasdegipuzkoa.eusnoticiasdegipuzkoa.eus

In a context where filling the shopping basket is becoming increasingly expensive, consumers no longer only face traditional inflation or the well-known redflation, which consists of offering less product for the same price. In recent years, a more silent and difficult-to-identify practice has been gaining prominence: so-called cheapflation.

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deia.eus broke the news in on Sunday, February 1, 2026.
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