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OpenAI rolls out new shopping features with ChatGPT search update

  • OpenAI has added shopping features to its ChatGPT bot, allowing users to see prices, reviews, and purchase links for personalised product recommendations.
  • ChatGPT's new shopping feature has gained popularity, with over one billion web searches in the past week.
  • The update puts OpenAI in direct competition with Google and other websites that offer product reviews and shopping capabilities.
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Adweek broke the news in on Monday, April 28, 2025.
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