Charlie Elliott: The new Premiership rebrand – All of the details

England's Premiership Rugby Rebrands as "Gallagher Prem" - Ministry of Sport

England’s top-flight rugby union competition will be rebranded as the “Gallagher Prem”, part of a broader initiative to modernise the sport’s image and engage a wider audience. The change aligns with a similar repositioning of the second-tier competition now referred to as “Champ Rugby”and forms part of a strategic effort to present English rugby with a more contemporary and accessible identity. According to Premiership Rugby’s Chief Growth Offi…

Charlie Elliott: The new Premiership rebrand – All of the details

The Premiership is set to rebrand itself to simply the ‘Prem’ from next season, as part of a plan to make the sport more appealing.  While the name change isn’t the only difference that fans can expect to see next season, it is definitely the standout change in terms of being the most noticeable difference week-by-week.  Many already call […] The post Charlie Elliott: The new Premiership rebrand – All of the details appeared first on The Rugby P…

Premiership Rugby rebrands to target new commercial markets

English rugby union’s top-flight Premiership competition has rebranded, and will now be known simply as the Prem, a move that it believes will aid it in attracting new demographics and commercial partners to the sport.