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Chapter 11 bankruptcy, season sales, franchisee trouble — Here's why multiple ice cream brands in US are shutting shops

M&M Custard reported $5.2 million in assets and $27.7 million in liabilities while filing for Chapter 11 to restructure debts and pay unsecured creditors.

  • M&M Custard LLC filed for Chapter 11 protection on Friday in the Bankruptcy Court for the District of Kansas, covering itself and 31 affiliate franchise locations.
  • This year, broader economic strain on lower- and middle-income consumers has hit retail and restaurants, with CEO Chris Kempczinski warning last week that quick-service restaurant traffic from lower-income customers fell nearly double digits.
  • The court filing lists $5.2 million in assets, $27.7 million in liabilities, and between 100 and 199 creditors, with funds available for unsecured creditors and several store closures planned.
  • This filing joins a wave this year of chains seeking bankruptcy protection, with industry leaders warning of continued strain on franchisees and quick-service demand.
  • Franchisee-Only filings underscore financial distress as the case involves franchisees, not the parent company, with operators facing unemployment, student loan repayment, and slower real wage growth.
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Newsweek broke the news in United States on Sunday, November 16, 2025.
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