US Editionchannelnews : EXCLUSIVE:Why Did LG Want To Take Control Of Big Retailers Marketing, As They Move To Sell Direrct?
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channelnews : EXCLUSIVE:Why Did LG Want To Take Control Of Big Retailers Marketing, As They Move To Sell Direrct?
LG Electronics management appear to believe that they are better marketers than retailers, with the Company who is moving to sell direct soliciting retailers in Australia, to take over marketing for LG products as opposed to providing marketing funds directly to retailers. ChannelNews has been told that one major retailer of LG TVs, and appliances flatly rejected the Companies marketing proposition. The Company who has openly admit that they col…
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