US EditionChanel vs. What Goes Around Comes Around: A Clash Over Luxury Resale
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Chanel vs. What Goes Around Comes Around: A Clash Over Luxury Resale
Photo by What Goes Around Comes AroundA Vintage Dream or Trademark NightmareOn March 14, 2018, Chanel filed a complaint against What Goes Around Comes Around (WGACA) alleging that the company was selling counterfeit Chanel products and implying a marketing association with Chanel. WGACA is one of many luxury resale platforms inspired by the younger generation’s commitment to sustainable shopping habits. Many luxury brands have recognized the ris…
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