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Chanel Says No More Shredding as Unsold Goods Shift to L’Atelier des Matières

Summary by WWD
After a court disclosure revealed thousands of products were shredded in Hong Kong every six months back in 2017, Chanel points to L’Atelier des Matières and new circular unit Nevold as proof that unsold goods are now recycled, not destroyed.
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WWD broke the news in New York, United States on Thursday, July 16, 2026.
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