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CHAGEE apologises for misuse of 'Lunar New Year' translation

Summary by Marketing Interactive

Milk tea chain CHAGEE has apologised after facing backlash for social media posts that referenced the Lunar New Year, which were criticised as an effort toward “de-sinicisation”.

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Marketing Interactive

CHAGEE apologises for misuse of 'Lunar New Year' translation

Milk tea chain CHAGEE has apologised after facing backlash for social media posts that referenced the Lunar New Year, which were criticised as an effort toward “de-sinicisation”.

2 months ago

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Marketing Interactive broke the news in 2 months ago on Tuesday, February 4, 2025.

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CHAGEE apologises for misuse of 'Lunar New Year' translation

1 Articles

1 Articles

CHAGEE apologises for misuse of 'Lunar New Year' translation

Coverage Details

Bias Distribution

Ownership

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