Skip to main content
See every side of every news story
Get Started
SubscribeLogin
Published • loading... • Updated

CeraVe dubs NBA’s Durant its ‘Face of Legs’ in social-first campaign

Summary by marketingdive.com
The global effort responds to viral posts mocking the Rockets star for his dry skin, including through a Mean Tweets-inspired video.

2 Articles

SportskeedaSportskeeda
Center

"KD really went from Slim Reaper to Smooth Reaper" - NBA Fans React as Kevin Durant Cashes In on Viral ‘Ashy Legs’ Meme With $2 Billion Brand Collab

Houston Rockets star Kevin Durant cashed in on his viral 'ashy legs' meme to collaborate with skin care brand CeraVe.

Read Full Article
marketingdive.commarketingdive.com
Center

CeraVe dubs NBA’s Durant its ‘Face of Legs’ in social-first campaign

The global effort responds to viral posts mocking the Rockets star for his dry skin, including through a Mean Tweets-inspired video.

Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 100% of the sources are Center
100% Center

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

marketingdive.com broke the news in on Tuesday, February 10, 2026.
Too Big Arrow Icon
Sources are mostly out of (0)
Blindspot Title And Logo
Stories disproportionately reported by the Left or the Right

Similar News Topics

Kevin Durant icon

Kevin Durant

NBA icon

NBA

Houston Rockets icon

Houston Rockets

United States icon

United States

News
Feed Dots Icon
For You
Search Icon
SearchBlindspot LogoBlindspotLocal