US EditionCEO Predicts Minimalist Skincare Brand’s “Death” In 3-5 Years
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CEO Predicts Minimalist Skincare Brand’s “Death” In 3-5 Years
New Delhi, India: A bold and controversial statement from Shantanu Deshpande, the founder and CEO of the Bombay Shaving Company, has sent shockwaves across India’s expanding skincare business. Deshpande said on LinkedIn that the popular Indian skincare brand Minimalist is likely to “die (or cease to exist in any meaningful way) in the next 3–5 years” after Hindustan Unilever (HUL) bought it for about ₹3,000 crore earlier this year. Deshpande’s p…
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