US EditionCELSIUS launches first brand platform with Anomaly, Live. Fit. Go.
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CELSIUS launches first brand platform with Anomaly, Live. Fit. Go.
CELSIUS, the zero-sugar energy drink built for those who never slow down, has just unveiled its first official brand platform, LIVE.FIT.GO., created in partnership with its new creative agency of record, Anomaly. The campaign marks a pivotal shift for the fast-growing energy drink brand, moving beyond the weight room to embed itself in the broader lifestyle of today’s ambitious, always-on consumer. At the core of this new identity: energy not ju…
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