US EditionMSNBC to Rebrand as ‘MS Now,’ Dropping Peacock Logo Amid Corporate Split From NBC
The rebranding to MS NOW follows NBCUniversal's cable assets spinoff into Versant, with MSNBC dropping the NBC name and peacock logo to establish an independent identity.
- On Monday, MSNBC announced it will drop 'NBC' and rebrand as MS NOW later this year following Comcast/NBCUniversal's spin-off into Versant.
- After transition planning, executives concluded NBCUniversal decided MSNBC needed a separate identity, and Rebecca Kutler acknowledged the debate and staff's difficulty imagining the new name.
- In recent months, MSNBC has hired at least three dozen journalists, about 40 reporters for its first-ever Washington, D.C. bureau, and is recruiting nearly 50 roles under Versant to build its independent newsroom.
- The change will also remove NBC's peacock symbol from MS NOW's logo later this year, with MSNBC president Rebecca Kutler saying `This new branding underscores our mission: to serve as a destination for breaking news and best-in-class opinion journalism, all rooted in accurate and reported facts`.
- MSNBC will soon launch a national marketing campaign for MS NOW, with the rebrand and split taking effect later in 2025, reshaping branding, programming, and audience perception.
236 Articles
236 Articles
When renaming MSNBC to MS NOW, did the branding team use a MAGA focus group?
When the powers that be, whoever they are, decided to scrap the name MSNBC in favor of the shiny, and baffling MS NOW, I had several immediate thoughts. First, when Comcast decided to cut MSNBC loose, I couldn’t help but suspect some MAGA meddling. Keep up with the latest in LGBTQ+ news and politics. Sign up for The Advocate's email newsletter.Maybe someone whispered in the branding team’s ear: “Put as much daylight as possible between the new b…
What’s in a name? MSNBC’s rebrand is more about independence than style
Cable news station MSNBC came on the air in 1996 and, at first, its name with five letters might have felt and sounded a little clunky for a TV channel. […] The post What’s in a name? MSNBC’s rebrand is more about independence than style appeared first on Poynter.
News & Record
Winston-Salem JournalMSNBC to change name later this year
Television's MSNBC news network is changing its name to My Source News Opinion World, or MS NOW for short, as part of its corporate divorce from NBC.
Liberal cable network to change name logo as part of break from parent company
Changing its mind about keeping its name, the MSNBC news network said Monday it will become My Source News Opinion World, or MS NOW for short, as part of its corporate divorce from NBC.
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