CommBank Targets $1bn Retail Media Sector By Launching Its Own Media Network
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CBA launches owned media network CommBank Connect
In an Australian banking first, CommBank will launch its owned media network called CommBank Connect, opening up its physical and digital channels to partners and advertisers for the first time. CommBank Connect will deliver relevant and compelling content to retail and business customers, des
CBA launches CommBank Connect media network
Commonwealth Bank (CBA) has launched its owned media network called CommBank Connect, opening its physical and digital channels to partners and advertisers for the first time. CommBank Connect will deliver relevant and compelling content to retail and business customers, designed to enrich their experience while providing a valuable platform for partners and advertisers to reach highly engaged audiences. As part of the initiative, CBA will enhan…
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