Hong Kong’s Cathay Pacific Faces Customer Backlash over Membership Changes

Hong Kong’s Cathay Pacific faces customer backlash over membership changes

City’s flag carrier accused of prioritising top-tier clients with introduction of ‘Diamond Exec’ status and removal of mid-tier benefits from 2027.

Cathay Pacific Unveils Major Overhaul to Its Loyalty Program Starting in 2027 - The Bulkhead Seat

Cathay Pacific has announced some big changes coming to its loyalty program. These are set to take effect on January 1, 2027. The updates are designed to make the program smoother, more transparent, and more rewarding for frequent flyers. A Streamlined Membership Cycle Under the new system, all members will transition to a standardized annual cycle running from January 1st to December 31st. Status Points accumulated during this period will deter…

Cathay Pacific Reveals Loyalty Program Changes Starting in 2026

Cathay Pacific has detailed some significant changes to its Cathay rewards program, which usually signals bad news for passengers. However, Cathay’s update is mostly great. “We are evolving the Cathay membership programme with our current and future members in mind, offering them a smoother, simpler, and better membership experience,” said Vivian Lo, director of customer lifestyle at Cathay. The changes will become fully effective on January 1, …

Cathay overhauls loyalty programme from 2027 - Mainly Miles

Cathay Pacific is revamping its membership programme, introducing a simpler calendar-year cycle, no Status Point resets, and a new Diamond Exec tier. The post Cathay overhauls loyalty programme from 2027 appeared first on Mainly Miles.