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CASETiFY X G-DRAGON collab marks shift in brand focus
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CASETiFY X G-DRAGON collab marks shift in brand focus
When CASETiFY named G-DRAGON its global brand iCON, the phrasing mattered. This was not a standard ambassador announcement designed to spike awareness or move units. It was a signal of intent. Fifteen years after founding a business built on custom phone cases, CASETiFY is increasingly positioning itself less as a tech accessory and more as a cultural canvas – one where devices are carriers of identity. G-DRAGON as a creative reference point …
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