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Case Study: Should My Side Hustle Become My Main Gig?

Summary by hbr.org
Evan Hale, a successful engineer at Vitalisync, faces a career-defining choice between stability and ambition. His side business, Fritch Audio—a growing brand he cofounded with his best friend, Drew Lawson—has become a $5 million venture in high-end audio. While Evan’s supportive boss offers him a promotion, he warns that the new role requires full commitment, limiting flexibility for Fritch. Meanwhile, an investor offers $1 million to scale Fri…

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Case Study: Should My Side Hustle Become My Main Gig?

Evan Hale, a successful engineer at Vitalisync, faces a career-defining choice between stability and ambition. His side business, Fritch Audio—a growing brand he cofounded with his best friend, Drew Lawson—has become a $5 million venture in high-end audio. While Evan’s supportive boss offers him a promotion, he warns that the new role requires full commitment, limiting flexibility for Fritch. Meanwhile, an investor offers $1 million to scale Fri…

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hbr.org broke the news in on Saturday, March 1, 2025.
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