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Case Study: How Big B, KJo, and Vignesh Shivan turned India Gate Basmati Rice’s packaging overhaul into a star-studded event

Summary by Social Samosa
India Gate Basmati Rice launched a multi-channel campaign to introduce its redesigned packaging, aiming to simplify consumer choices in a crowded market. Drawing from Bollywood-style promotions, the campaign created intrigue through influencer-led speculation before a high-profile reveal by Amitabh Bachchan. It spanned digital, outdoor, and in-store activations, featuring AR-enabled QR codes for product insights. Large-scale installations at Mah…
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Case Study: How Big B, KJo, and Vignesh Shivan turned India Gate Basmati Rice’s packaging overhaul into a star-studded event

India Gate Basmati Rice launched a multi-channel campaign to introduce its redesigned packaging, aiming to simplify consumer choices in a crowded market. Drawing from Bollywood-style promotions, the campaign created intrigue through influencer-led speculation before a high-profile reveal by Amitabh Bachchan. It spanned digital, outdoor, and in-store activations, featuring AR-enabled QR codes for product insights. Large-scale installations at Mah…

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Social Samosa broke the news in on Friday, March 28, 2025.
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