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Carlsberg and Havas Malaysia toast to tradition with new harvest festival campaign

Summary by Campaign Brief Asia
Carlsberg returns with its annual “Raikan Kebanggaan Sabah & Sarawak” campaign, created with Havas Malaysia, to celebrate the rich heritage of the two Malaysian states through iconic cultural symbols and specially designed artist-edition cans and bottles. Delivering an experience that is truly #BestWithCarlsberg, the 2025 campaign, in conjunction with the Harvest Festivals celebrations, pays tribute to rice – a grain that represents more than ju…
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Campaign Brief Asia broke the news in on Tuesday, June 3, 2025.
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