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Funky Pigeon Sold to Card Factory for £24m

GREATER LONDON, ENGLAND, JUL 29 – Card Factory’s £24 million acquisition of Funky Pigeon aims to boost online sales using Funky Pigeon’s technology and fulfilment, making Card Factory the UK’s second-largest online card retailer.

  • Today, Card Factory announced it will acquire Funky Pigeon from WH Smith plc for £24 million in cash.
  • Facing fierce online competition, Card Factory said the acquisition would accelerate its digital strategy and enhance its platform in the direct-to-recipient card and gifting market.
  • As a result, the deal positions Card Factory as the second-largest online card and attached gift retailer in the UK market, offering consumers personalised cards, attached gifting and celebration essentials.
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Funky Pigeon sold to Card Factory for £24m

Funky Pigeon specialises in personalised cards and gifts and makes around £32 million in sales on average a year.

·London, United Kingdom
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UK Investor Magazine broke the news in on Tuesday, July 29, 2025.
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