US EditionCaratLane Earmarks ₹2–3 Crores in Digital Media to Market Collection Celebrating Women in Aviation
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CaratLane earmarks ₹2–3 crores in digital media to market collection celebrating women in aviation
Jewellery brand CaratLane is tying its latest collection launch to a specific moment, International Aircrew Day, observed on May 31. The aim is to spotlight professionals in aviation, particularly women, whose work often goes unrecognised. “We’re launching this one around International Aircrew Day observed on May 31st, as a tribute to everyone in the aviation sector—ground staff, aircrew, commercial and fighter pilots,” says Shaifali Gautam, Chi…
CaratLane launches ‘Runway’: a first-ever fine jewellery tribute to women in aviation - Business News Week
28th May 2025, Mumbai: CaratLane – A TATA Product, has recently unveiled a ground-breaking new jewellery collection — Runway, celebrating the spirit, ambition, and elegance of women in aviation. With this launch, CaratLane becomes the first Indian jewellery brand to ever pay tribute to the trailblazing women of the skies. The campaign film brings to […] The post CaratLane launches ‘Runway’: a first-ever fine jewellery tribute to women in aviatio…
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