US EditionDM9's Grand Prix Withdrawn as Cannes Lions Pledges to Introduce AI Safeguards
4 Articles
4 Articles
AI Scandal: Cannes Lions revokes DM9's Grand Prix
What started as a Cannes Lions victory parade for Brazil’s DM9 has officially turned into a reputational nosedive. On Friday, Cannes Lions revoked the Creative Data Grand Prix awarded to DM9’s “Efficient Way to Pay” campaign for Consul Appliances after concluding the case study video included AI-generated and manipulated content, used to simulate real-world events and outcomes that never actually happened. “This breaches the Cannes Lions entry r…
The organization concluded that video of the Consul campaign presented manipulated data. DM9 also removed the pieces for OKA Biotech and Urihi Yanomami, which will lose the prizes
Manipulation is proven, and Cannes Festival almost DM9's fake video prizes
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