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Cannes Lions 2025: RTL, the Beach of the Indomitable

Summary by CB News
In the face of the American giants who impose themselves as much in Cannes as in the ecosystem of digital advertising, the presence of RTL on the Croisette is an exception. It takes on a particular flavor, not to say sweet-fitter, while the last European broadcaster to occupy the beaches of Cannois...
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In the face of the American giants who impose themselves as much in Cannes as in the ecosystem of digital advertising, the presence of RTL on the Croisette is an exception. It takes on a particular flavor, not to say sweet-fitter, while the last European broadcaster to occupy the beaches of Cannois...

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CB News broke the news in on Sunday, June 22, 2025.
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