Court docs offer peek at massive trove of Hudson’s Bay trademarks Canadian Tire wants
- Canadian Tire and Hudson's Bay recently brokered a $30 million deal in Toronto for Canadian Tire to acquire a 350-page collection of Hudson's Bay trademarks.
- The agreement follows Hudson's Bay failing to find a buyer or investor to maintain its retail chain, attracting 17 bids including 16 for intellectual property rights.
- The trademarks comprise historic names such as the retailer's original name, logos, slogans like Zellers' 'lowest price is the law', and defunct brands including Home Outfitters.
- Hudson's Bay will seek court approval for the sale on June 3 and request to seal a document explaining why Canadian Tire was selected over 16 other bidders due to commercially sensitive information.
- If the deal receives court approval, Canadian Tire will acquire a collection of Hudson's Bay's historic logos and well-known slogans, preserving key elements of the retailer's heritage, including intellectual property linked to luxury and private label brands.
25 Articles
25 Articles

'More than you came for': former Bay slogans among trademarks going to Canadian Tire
TORONTO — The Hudson's Bay trademarks Canadian Tire hopes to acquire span well beyond the retailer's name, coat of arms and iconic stripes, new court documents show.
Court Docs Offer Peek at Trove of Hudson’s Bay Trademarks Canadian Tire Would Now Own
The Hudson’s Bay trademarks Canadian Tire hopes to acquire span well beyond the retailer’s name, coat of arms and iconic stripes, new court documents show. If the companies get court approval for the $30 million deal they recently brokered, filings made late Monday show Canadian Tire will own some of the country’s oldest logos, its most memorable catchphrases and nods to parts of the Bay business that are now long gone. Included in the 350-page …

Court docs offer peek at massive trove of Hudson's Bay trademarks Canadian Tire wants
New court documents show the Hudson's Bay trademarks Canadian Tire hopes to acquire span well beyond the retailer's name, coat of arms and iconic stripes. If the companies get court approval for the $30 million deal they recently brokered, filings show Canadian Tire will own some of the country's ol...
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