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Court docs offer peek at massive trove of Hudson’s Bay trademarks Canadian Tire wants

  • Canadian Tire and Hudson's Bay recently brokered a $30 million deal in Toronto for Canadian Tire to acquire a 350-page collection of Hudson's Bay trademarks.
  • The agreement follows Hudson's Bay failing to find a buyer or investor to maintain its retail chain, attracting 17 bids including 16 for intellectual property rights.
  • The trademarks comprise historic names such as the retailer's original name, logos, slogans like Zellers' 'lowest price is the law', and defunct brands including Home Outfitters.
  • Hudson's Bay will seek court approval for the sale on June 3 and request to seal a document explaining why Canadian Tire was selected over 16 other bidders due to commercially sensitive information.
  • If the deal receives court approval, Canadian Tire will acquire a collection of Hudson's Bay's historic logos and well-known slogans, preserving key elements of the retailer's heritage, including intellectual property linked to luxury and private label brands.
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The Globe & Mail broke the news in Canada on Tuesday, May 27, 2025.
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