Canadian study suggests social norms rival economics in climate fight and can sway action abroad

Canadian study suggests social norms rival economics in climate fight and can sway action abroad

Efforts to cut emissions in one region can echo far beyond it, influencing public support for climate action elsewhere. A new Canadian study found that those reactions are not driven by economics alone. Social norms — the shared expectations that shape how people respond to climate risk — can cross borders too, sometimes bolstering climate action elsewhere and sometimes weakening it. What's happening? Published in Nature Communications, the rese…