Canadian pop star causes uproar for promoting Team USA at 2026 Winter Olympics
Canadian singer Tate McRae promotes Team USA in NBC's campaign for the 2026 Winter Olympics despite criticism from Canadian fans over national loyalty.
- On Tuesday, February 3, Tate McRae starred in an NBC Sports promo for Team USA, prompting swift backlash from Canadians ahead of the Friday Olympic Opening Ceremony.
- NBCUniversal cast Tate McRae in its 'Legendary February' campaign to promote Olympic and Super Bowl coverage, also boosting her single Nobody's Girl; her link to Jack Hughes adds context.
- On camera she namechecks America’s figure skaters and Lindsey Vonn, highlighting her epic comeback in the ad asking a talking snowy owl for directions to Milan to meet Team USA.
- On Wednesday the backlash intensified as Canadian fans criticized McRae for promoting Team USA shortly after her Juno Awards nomination, though many Instagram commenters defended her and CBC Music sought comment.
- Amid rising Canada–U.S. trade and tariff tensions, commenters called the ad tone-deaf while NBC's star-driven promos echo Dua Lipa's November spot and ticket sales near $1.2 million.
37 Articles
37 Articles
Tate McRae in middle of US-Canada Olympic drama: ‘Traitor’
Canadian-born pop singer Tate McRae appeared in an NBC ad for the Milan Cortina Olympics, in which she expressed support for Team USA. McRae was born in Calgary, Alberta, in 2003 and attended high school in the country. However, she has made her music career in the US.
Advertising for the wrong team? Because singer Tate McRae drums on TV for the appearances of US athletes, many of their Canadian compatriots react outraged. The pop star is now trying to smooth the waves.
Tate McRae Responds to Backlash Over Her Appearance in Winter Olympics Ad with Team USA Athletes
Tate McRae is responding to criticism over her NBC ad featuring Team U.S.A. athletes ahead of the 2026 Winter Olympics in Milan. McRae, 22, shared a new Instagram Stories post on Wednesday, Feb. 4.
Tate McRae Ignites Team USA with Unstoppable Energy!
Rising pop sensation Tate McRae is lending her vibrant energy to Team USA ahead of the upcoming international competitions. Known for her compelling performances and relatable lyrics, McRae has taken on a new role as a vocal supporter, rallying fans and athletes alike. In this exclusive feature for The Cut, we explore how the young [...]
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