Can we really trust our data to Microsoft, the author of an unprecedented marketing offensive in Europe and Switzerland?

Brad Smith, president of the group, launched an impressive communication campaign towards the European market, ensuring full respect for the information. Two specialists analyze this strategy which concerns SwitzerlandNever before Microsoft had tried so much to seduce Europe. For years, the multinational has been trying to play "the nice American tech giant" on the continent, ensuring respect for the privacy of users, engaging for their cybersec…

Given the growing political distance between Europe and the US, Microsoft is afraid of its business in the EU. Microsoft President Brad Smith therefore announced a charm offensive to address European concerns. (Read more)