US EditionSwiss court bans animal names for plant-based products
- Switzerland's Federal Supreme Court ruled this week that plant-based meat alternatives cannot use animal names like 'chicken' or 'pork' on their packaging.
- The ruling upheld the federal government's appeal against a 2022 Zurich Administrative Court decision that had allowed such naming for products by Planted Foods.
- The court found that terms referencing animals mislead consumers and based its decision partly on Swiss alignment with EU food labeling standards set in 2017.
- Four majority judges stated the principle that food made without animals cannot bear animal names and noted labels target consumers beyond vegans with a marketing purpose.
- The decision requires Planted Foods to rename affected products despite criticism that it conflicts with government goals to promote plant-based diets and sustainability.
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Malay Mail+2 Reposted by 2 other sources
Swiss court bans animal names for plant-based products
ZURICH, May 4 — A court in Switzerland ruled on Friday that animal names cannot be used to describe vegan products and that terms such as “plant-based chicken” or “vegan pork” constitute consumer deception. “The term ‘chicken’ refers to poultry, that is, an animal,” the federal court said in a statement, adding that under Swiss law “all information about food products must be in keeping with reality”. As such, “a plant-based product which refers…
·Selangor, Malaysia
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