Empowering Women In Sales: Strategies For Overcoming Stereotypes And Bias

Empowering Women In Sales: Strategies For Overcoming Stereotypes And Bias

For years, sales has been seen as a high-pressure, competitive world where success is often measured in numbers, deals closed, and quotas met. But behind these figures lies a deeper reality—one where women, despite their undeniable talent, face an uphill battle against biases, stereotypes, and an outdated perception of what makes a great salesperson. They are excelling, breaking records, and building relationships that drive long-term business s…

Caminhos para Elas: The trucking movement empowering women in Brazil

Caminhos para Elas: The trucking movement empowering women in Brazil Christophe Richard Tue, 04/22/2025 - 09:58 Why aren’t more Brazilian women benefiting from the truck driving profession? IVECO is working to change this with Caminhos para Elas. More than half of the women who participated in the programme's first year have already secured employment.In Brazil, women make up just 3.4% of licensed heavy-duty vehicle drivers. IRU member IVECO's…