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AI Bonus Frenzy Raises Image of Blue-Collar Jobs as More Workers Seek to Join 'Kingsanjik'

University degrees and white-collar careers have long been regarded as clear markers of success in Korea. But amid the semiconductor boom and its hefty bonuses, some are abandoning university to enroll in vocational colleges.

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As Samsung Electronics management and labor have reached a tentative agreement that includes performance bonuses averaging 600 million won per person in the Memory Business Division, demands for restructuring the compensation system are spreading among major affiliates. There is a growing trend of demands for changes to bonus calculation standards and increased compensation at companies such as Samsung Electro-Mechanics and Samsung Display.

Samsung avoided an 18-day strike by granting 290,000 euros of average bonus to 78,000 employees of its chip division. Behind the deal, an internal fracture between the winners and the forgotten AI boom.

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Korea JoongAng Daily broke the news in Seoul, Korea (the Republic of) on Sunday, May 24, 2026.
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