US EditionCalifornia Says Amazon Pressured Retailers to Boost Prices on Their Websites to Not Undercut It
California says Amazon used vendors to push rivals’ prices higher, with internal emails showing penalties for brands that did not comply.
- On Monday, California Attorney General Rob Bonta unsealed evidence in a 2022 antitrust lawsuit alleging Amazon pressured vendors including Levi Strauss and Hanes to inflate prices on rival websites to avoid being undercut.
- The complaint alleges Amazon uses its dominant market position, controlling about 50% of U.S. e-commerce, to coerce suppliers into raising prices on competitors like Walmart and Target to protect its profit margins.
- Unsealed documents detail more than 15 instances where Amazon employees contacted suppliers including Levi Strauss and Hanes to ensure rival retailers like Home Depot and Chewy increased their prices.
- Bonta is seeking an injunction to halt the alleged practices immediately, with a hearing scheduled for July 23, while an Amazon spokesperson dismissed the motion as a "transparent attempt to distract."
- This California case is one of several antitrust actions facing the retailer, with a trial scheduled for Jan. 19, 2027, that could potentially force a breakup of its retail business.
78 Articles
78 Articles
California Accuses Amazon of Price Fixing, Driving Up Prices at Walmart & Target
California authorities have escalated their long-running antitrust battle against Amazon by releasing previously sealed internal documents that detail alleged efforts by the e-commerce giant to influence pricing across the retail landscape. The materials, made public on April 20, 2026, form part of a 2022 lawsuit filed by California Attorney General Rob Bonta in San Francisco […] The post California Accuses Amazon of Price Fixing, Driving Up Pri…
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The New York LedgerCalifornia accuses Amazon of pushing rivals to raise prices
California officials allege Amazon may have quietly driven up prices across the internet by pressuring retailers and brands not to undercut its listings, according to newly unsealed court evidence.The allegations, revealed Monday as part of the state’s antitrust lawsuit, claim Amazon worked behind the scenes with companies like Levi Strauss and others to influence pricing at competitors, including Walmart, Home Depot and Chewy.In one example cit…
Emails Allegedly Show Amazon Price-Fixing
California's attorney general says internal emails show "Amazon is working to make your life more unaffordable." Newly unsealed court filings allege the company worked with suppliers to nudge prices higher at rival retailers—moves prosecutors say keep Amazon looking cheap while blocking real price competition, per the Guardian . In one...
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