US EditionCadillac F1 Showcases First Livery in Super Bowl Commercial
Cadillac F1 will compete as the 11th team with a unique black-and-white livery and signed drivers Sergio Pérez and Valtteri Bottas for 24 races in 2026, team said.
- On Sunday, Cadillac Formula 1 Team unveiled its race livery during a Super Bowl ad and in Times Square before debuting in Melbourne on March 6-8 weekend.
- Choosing the Super Bowl and Times Square served to introduce the team's identity globally after years of effort and regulatory approval, GM President Mark Reuss explained during a strategic reveal.
- The livery features a split black-and-white design with a Cadillac chevron gradient, tapping platforms like the Super Bowl and Times Square.
- The team has bases in Indianapolis, Charlotte and Silverstone, UK, and in August 2025 signed Valtteri Bottas and Sergio 'Checo' Perez to lead the debut season.
- Cadillac leaders said they are proud to reveal the 2026 challenger this year, framing it as a showcase of American innovation and momentum is building toward the season debut.
19 Articles
19 Articles
Cadillac F1 showcases first livery in Super Bowl commercial
Hollywood director Michael Bay sues F1 team over 'rip off' advert shown during Super Bowl - The Mirror
Hollywood director Michael Bay is suing Cadillac F1 for £1.1million, claiming the team used his creative ideas for their expensive Super Bowl advert without payment
Cadillac unveils Formula 1 team livery ahead of season debut next month
The Cadillac Formula 1 Team unveiled the livery for its cars this year, which will debut as the 11th team in the Formula 1 championship in March.The livery was revealed during a Super Bowl ad, and then a replica of the first Cadillac F1 car was unveiled in Times Square.It features dual color with one black side and one white side along with a design gradient that is a Cadillac chevron repeating.This livery represents far more than a paint schem…
CADILLAC FORMULA 1® TEAM REVEALS HISTORIC FIRST LIVERY - PressReach
INDIANAPOLIS and SILVERSTONE, U.K., Feb. 9, 2026 /PRNewswire/ — The Cadillac Formula 1® Team today unveiled the livery of its maiden Formula 1® challenger, marking a defining milestone in the team’s journey to the world’s most elite motorsport championship. The striking white and black scheme will be used by the American squad throughout 2026, when it makes its much-anticipated debut in Formula 1® as the sport’s 11th team. The livery was unveile…
Coverage Details
Bias Distribution
- 60% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
