US EditionRethinking the Strategic Planning Process
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Rethinking the Strategic Planning Process
A Better Approach to Marketing Plans Every summer for many years, my professional life followed a predictable pattern. As soon as the calendar turned to planning season, my days became consumed with fitting our marketing strategies into the company’s standardized planning template. I often felt like I was forcing a round peg into a square hole, though I understood the corporate need for consistency across all brands. The lesson from that yearly …
The event presented mission, vision and values The post Cade launches strategic planning 2025-2028 appeared first on Monitor Mercantil.
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