US EditionCadbury shrinks size of Freddo chocolates while prices remain the same
- Cadbury reduced the size of its Freddo chocolate multipacks by 20% in 2025 while keeping the price at £1.40 across several supermarkets.
- The company made this change due to significantly higher input costs, including rising prices for cocoa, dairy, energy, and transport.
- Both original and smaller Freddo multipacks remain available at stores like Morrisons and Sainsbury's, each priced at £1.40 despite size differences.
- A Mondelez International spokesperson noted that due to higher ingredient, energy, and transportation expenses, production costs remain elevated. While the company has tried to manage these increased costs where feasible, significant difficulties persist.
- This shrinkflation reflects ongoing challenges in the confectionery industry, with Cadbury aiming to maintain product quality without passing all costs to consumers.
31 Articles
31 Articles
Malvern Gazette
Cadbury shrinks size of Freddo chocolates while prices remain the same
Cadbury has shrunk the size of its Dairy Milk Freddo (5x18g) and Caramel Freddo (5x19.5g) multipacks by 20, but kept prices the same.
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While food prices continue to rise, the packaging on store shelves is getting smaller and smaller. The phenomenon is called shrink inflation – and for consumers it is often a difficult trap to avoid. The fact that the gingerbread tin this year weighs 50 grams less than last Christmas, or that the chocolate bag has shrunk by 75 grams is often difficult for consumers to detect. The packaging may look the same, but the contents are smaller – while …
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