US EditionMSNBC to Rebrand as ‘MS Now,’ Dropping Peacock Logo Amid Corporate Split From NBC
- MSNBC, founded in 1996 as a partnership between Microsoft and NBC, will change its name later this year amid a corporate split.
- NBCUniversal ordered the name change after spinning off its cable networks, including MSNBC, into a new company called Versant.
- MSNBC President Rebecca Kutler announced the rebranding to MS NOW, symbolizing a new independent news identity distinct from NBC News.
- Kutler stated the change allows them to "set our own course and assert our independence," supported by a major marketing campaign for MS NOW.
- The rebranding will remove NBC’s peacock logo, emphasize MSNBC’s progressive lineup, and highlight its goal to serve breaking news and opinion audiences.
Insights by Ground AI
Does this summary seem wrong?
131 Articles
131 Articles
MSNBC faces major rebrand in new spin-off venture
Comcast is spinning off MSNBC and other assets into a new company, Versant. MSNBC will rebrand as MS NOW, shedding its NBC ties and iconic peacock logo. The move signals a major shift in legacy media, as cable networks adapt to the rise of social media and alternative news sources.
·United States
Read Full ArticleCoverage Details
Total News Sources131
Leaning Left33Leaning Right23Center53Last UpdatedBias Distribution49% Center
Bias Distribution
- 49% of the sources are Center
49% Center
L 30%
C 49%
R 21%
Factuality
To view factuality data please Upgrade to Premium
