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Sora 2 Just Ran Into Hollywood’s Legal Wall – Talent Agents Are Calling for Control over AI-Generated Stars

Creative Artists Agency warns that Sora 2’s AI-generated videos risk unauthorized use of star likenesses and intellectual property, amid OpenAI’s rapid $500 billion valuation growth.

  • On Thursday, Creative Artists Agency said OpenAI's Sora 2 exposes artists to `significant risk`, representing A-listers like Brad Pitt and Scarlett Johansson.
  • CAA warned that Sora 2 lets users scan their face and place themselves into hyperrealistic clips using the Cameo feature, enabling mimicry of likeness and voice from a short verification clip.
  • The app has rapidly gained users, with Sora reaching 1 million downloads last week while OpenAI hit a $500 billion valuation and Sam Altman announced upcoming rights controls.
  • Legal fights are shaping the short-term response as rival agencies WME and UTA urge client opt-outs and studios Warner Bros., Walt Disney Co., and NBCUniversal sue Midjourney over protected IP.
  • Industry officials say misuse of generative video poses serious risks beyond entertainment, with the Motion Picture Association urging OpenAI to take `immediate and decisive action` and over 400 leaders telling the White House AI must not harm creative industries.
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NTV Kenya broke the news in Nairobi County, Kenya on Thursday, October 9, 2025.
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