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Fifa scraps controversial World Cup investment plan

FIFA abandoned the plan after member associations and confederations opposed selling a 20% stake in its commercial arm.

  • On Friday, FIFA President Gianni Infantino confirmed the organization has abandoned plans to sell a 20% stake in a new commercial unit overseeing World Cup operations, a deal that could have raised up to $4.2 billion.
  • Opposition from three major federations forced the withdrawal, as UEFA, The Asian Football Confederation, and CONCACAF together represent more than half of FIFA's 211 member associations.
  • UEFA's 55 members voted to boycott FIFA events, calling the World Cup not "an investment product," while accusing FIFA of putting the sport's "soul" up for sale.
  • British Prime Minister Andy Burnham criticized Infantino on Friday, stating he is "the wrong man to lead the organisation." Infantino faces reelection next year.
  • His tenure since February 2016 has brought structural expansions and commercial revenue growth, but also high-profile political alignments and intense friction with European football bodies.
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udgtv broke the news on Friday, July 31, 2026.
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