US EditionBYD to Bring Ultra-Luxury Lineup to Europe, Executive Says · TechNode
EUROPE, JUL 21 – BYD plans to enter Europe's ultra-luxury EV market in 2026 with the Yangwang U8 SUV and U9 supercar, targeting established brands with advanced tech and over 1,000 horsepower.
- BYD confirmed plans to launch its ultra-luxury Yangwang brand in Europe following its introduction in China in January 2023.
- This expansion follows earlier launches of Yangwang models including the U8 SUV in September 2023, the U9 supercar in February 2024, and the U7 sedan in March 2024.
- Yangwang's models feature advanced electric powertrains with over 1,000 horsepower, innovative features like hydraulic suspension, and prices starting at 628,000 RMB for the U7 sedan.
- Vice President Stella Li confirmed that BYD plans to introduce Yangwang in Europe following the launch of the Denza brand early next year, while noting that a 17% tariff will lead to higher pricing in the region.
- By launching its Yangwang ultra-luxury electric vehicles in Europe, BYD will become the pioneer Chinese brand competing in the continent’s highest-end luxury car market, leading to increased pricing but boosting BYD’s presence in the global premium segment.
21 Articles
21 Articles
BYD to bring ultra-luxury lineup to Europe, executive says · TechNode
BYD is set to be the first Chinese automaker to enter the ultra-premium car segment in Europe with the launch of its Yangwang-branded vehicles, which will put the company in direct competition with the likes of Bentley, Porsche, and Ferrari in their home territory. Speaking to British magazine Autocar on Monday, BYD vice president Stella Li avoided providing explicit details about the plan, but revealed that the top-line sales could start after …
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The Chinese carmaker is continuing its expansion into the European market. BYD Vice President Stella Li said in an interview with British media that Denza products will be available on our continent next year. In BYD's hierarchy, it plays the role of a premium offshoot competing with, for example, Audi.
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