BYD and Other Chinese Car Brands Uncover a Campaign to Sink Their Image on the Internet - Hybrids and Electrics

An avalanche of negative reviews on media, social media or even influencers can seriously damage the image of a car brand. In recent months, several Chinese manufacturers have detected a worrying increase in this type of attacks, and have already begun to take legal measures to defend their reputation. This phenomenon, known as "black public relations", consists of organized campaigns to discredit a rival brand. Given the rapid growth of manufac…