Bybit CEO Says Pure Crypto Exchange Era Is Ending
The campaign highlights Bybit’s push to combine trading, payments and wealth services for more than 80 million users worldwide, CEO Ben Zhou said.
- On Thursday, Bybit announced its "Make Your Move" global campaign, officially repositioning the cryptocurrency exchange as a "New Financial Platform" serving more than 80 million users worldwide.
- The era of the "pure crypto exchange" is ending as customers seek stocks, gold, and payments alongside digital assets, Bybit CEO Ben Zhou told Cointelegraph on Thursday. This demand prompted the strategic shift.
- Bybit's platform now offers more than 442 spot assets and 235 traditional-market instruments across 181 countries, while its AI integration connects to more than 600 platform services covering 1,278 support scenarios.
- This pivot reflects broader industry consolidation; BitMEX ended trading Wednesday after 11 years, while rival Coinbase pursues an "Everything Exchange" strategy adding stocks and prediction markets alongside crypto.
- Bybit aims to build an "intelligent platform" connecting anyone to global finance by integrating trading, payments, and wealth-building through TradFi and RWA offerings. The company plans continued expansion across emerging financial services.
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13 Articles
Bybit Unveils 'Make Your Move' as New Global Brand Campaign for The New Financial Platform
**media[1231857]**New global campaign marks Bybit's evolution into a full-stack financial platform, with its new brand promise backed by an expanding ecosystem of markets, payments, spending, earning, and intelligent financial services
PR Newswire
Blockchain MagazineBybit Unveils "Make Your Move" as New Global Brand Campaign for The New Financial Platform
/PRNewswire/ -- Bybit, the New Financial Platform trusted by more than 80 million users worldwide, today announced "Make Your Move," a new global campaign that...
Bybit Rebrands Around a Single Financial Platform
Crypto exchange Bybit has launched a global brand campaign, “Make Your Move”. This launch marks its next step beyond crypto trading. Under its new positioning, the firm is developing one platform for crypto, stocks, gold, forex, indices and derivatives. Payments, spending, wealth and services for institutions are also part of this platform. According to the [...]
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