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Buying Guide: Top 10 Media Monitoring Software Providers for 2025

Summary by Michael Brito - Building Brands Online
Media monitoring software won’t revolutionize your PR strategy. They promise big—impressions, sentiment tracking, and coverage metrics—but these are all table stakes. The industry is stale, stuck counting mentions without truly understanding narratives or spotting emerging threats. Don’t hold your breath waiting for one to predict your next crisis or pinpoint the exact moment your brand becomes culturally relevant. Still, you need something. Bel…
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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Michael Brito - Building Brands OnlineMichael Brito - Building Brands Online

Buying Guide: Top 10 Media Monitoring Software Providers for 2025

Media monitoring software won’t revolutionize your PR strategy. They promise big—impressions, sentiment tracking, and coverage metrics—but these are all table stakes. The industry is stale, stuck counting mentions without truly understanding narratives or spotting emerging threats. Don’t hold your breath waiting for one to predict your next crisis or pinpoint the exact moment your brand becomes culturally relevant. Still, you need something. Bel…

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Michael Brito - Building Brands Online broke the news in on Monday, March 31, 2025.
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