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Why California Pizza Kitchen faked a midlife crisis with a rebrand stunt

Summary by restaurantdive.com

CMO Dawn Keller details a humorous effort and new partnership with Busy Philipps timed to the casual dining chain's 40th anniversary.

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Fast Company

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Why California Pizza Kitchen just faked an insane rebrand

The hottest club in Beverly Hills is California Pizza Kitchen. At least that’s what someone unfamiliar with the restaurant chain might have taken away from its new “rebrand,” which debuted on Monday. On its website, California Pizza Kitchen replaced its friendly yellow logo and wordmark with a silver chrome logo and the shortened name “CPK.” [Photo: courtesy California Pizza Kitchen] Meanwhile, on socials, the brand posted several videos of its …

5 days ago

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Burlington Free Press

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Busy Philipps helps California Pizza Kitchen turn 40, recalls high school hostess job

Actress Busy Philipps worked as a hostess at an Arizona California Pizza Kitchen in high school as a teenager when she was growing up in Scottsdale.

5 days ago·Burlington, United States

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retailwire.com

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California Pizza Kitchen Launches New Campaign With Busy Philipps as Popular Pizza Chain Turns 40 - RetailWire

California Pizza Kitchen is celebrating its "mid-life crisis."

5 days ago

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restaurantdive.com

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Why California Pizza Kitchen faked a midlife crisis with a rebrand stunt

CMO Dawn Keller details a humorous effort and new partnership with Busy Philipps timed to the casual dining chain's 40th anniversary.

5 days ago

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mediavidi.com

California Pizza Kitchen Hits 40 with a Midlife Crisis Rebrand' #MarketingStrategy #MarketingTips #DigitalMarketingTips

At a time when brands are increasingly accused of losing authenticity in pursuit of youth and relevancy, California Pizza Kitchen (CPK) is celebrating its 40th anniversary by leaning into that exact tension – with a campaign that’s deliberately ‘delusional.’ Partnering with creative agency Iris, CPK executed a bold, intentionally chaotic rebrand to dramatize the marketing panic that can set in when brands hit milestone birthdays. The strategy? F…

3 days ago

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Roastbrief US

California Pizza Kitchen Hits 40 With a Midlife Crisis ‘Rebrand’ – And a Bold Course Correction, Courtesy of Actor and Ex-Employee, Busy Philipps

At a time when brands are increasingly accused of losing authenticity in pursuit of youth and relevancy, California Pizza Kitchen (CPK) is celebrating its 40th anniversary by leaning into that exact tension—with a campaign that’s deliberately “delusional.” Partnering with creative agency Iris, CPK executed a bold, intentionally chaotic rebrand to dramatize the marketing panic that can set in when brands hit milestone birthdays. The strategy? Fir…

4 days ago

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