Businesses Tap AI Shopping Traffic
- As shoppers increasingly turn to ChatGPT and Google Gemini for product recommendations, retailers are racing to appear in chatbot results while resisting efforts to cede customer data that underpin online sales.
- Brands like The Knot and Kate Spade are leveraging AI platforms to market products while ensuring brand control, aiming to reach customers wherever they search for recommendations.
- Amazon Web Services is encouraging retail clients to use its platforms for AI integration, helping businesses personalize recommendations and build loyalty through customer data analysis.
- Many retailers remain cautious about ceding customer data to third-party platforms, with companies like Etsy preferring to complete transactions on their own websites to preserve direct customer relationships.
- The industry faces a critical transition as AI-powered search becomes standard for product discovery, forcing retailers to balance chatbot visibility with the strategic imperative of owning the customer journey.
11 Articles
11 Articles
Retailers tap AI shopping traffic but fight to keep customer data
Retailers are adapting websites for AI product discovery and recommendations. They aim to keep customer transactions on their own platforms. This strategy helps them collect valuable data for future sales. AI platforms are driving significant revenue per visit for retailers. Consumers still prefer completing purchases on retailer websites for now.
Retailers tap into AI shopping traffic
NEW YORK — As shoppers increasingly turn to ChatGPT and Google's Gemini for product recommendations, retailers are racing to appear in chatbot results while resisting efforts to cede customer data that underpin online sales.
Retailers tap AI shopping traffic
NEW YORK — As shoppers increasingly turn to ChatGPT and Google's Gemini for product recommendations, retailers are racing to appear in chatbot results while resisting efforts to cede customer data that underpin online sales.
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